You publish short videos on TikTok, Reels, and Shorts – but they don’t reach.
Views remain in the hundreds, engagement is lacking, and content seems to disappear into the feed.
Often the problem is not quantity, but direction:
videos are made without a clear concept, audience, or platform-specific thinking.
And in such cases, not even the best editing can save them.
Short video production is not about individual clips.
It is a system that continuously produces effective content.
30+ VIDEO CONCEPTS. THE BEST ARE SELECTED. TIKTOK ≠ REELS ≠ SHORTS – WE OPTIMIZE SEPARATELY.
FILMING, EDITING, AND OPTIMIZATION. FAST CYCLE. STAY UP-TO-DATE WITH TRENDS.
PUBLISHING, REPORTING, AND OPTIMIZATION BASED ON DATA. WHAT WORKS? WHY?
Short videos are vertical videos, under 60 seconds, published on TikTok, Instagram Reels, or YouTube Shorts. They differ from traditional YouTube videos in terms of format, length, and distribution method. The algorithm aggressively distributes short videos even to users who do not follow you.
For short video production, you pay a company €385-€550 per video for a comprehensive service (including strategy, production, and publishing). Editing alone without strategy costs €150-€300 per video. Professional production is always worthwhile – a bad video costs more than a good one.
A professional produces a short video in 5-7 days (planning, filming, editing). Accelerated production is possible in 2-3 days for trending videos. Quality does not suffer – speed comes from experience and process.
A minimum of 4-8 videos per month (1-2 per week). Optimally 8-12 videos per month (2-3 per week). Top brands 16+ videos per month (4+ per week). Consistency is more important than quantity.
TikTok: 21-34 seconds (sweet spot).
Instagram Reels: 15-30 seconds (shorter = better).
YouTube Shorts: 30-50 seconds (accepts slightly longer ones).
Rule: If you can say the same thing more concisely, do it. The algorithm rewards videos that are watched to completion.
Yes. B2B decision-makers watch short videos – LinkedIn, TikTok, and Reels are full of B2B content. 73% of B2B buyers watch videos before making a purchase decision. Short videos build trust, nurture leads, and shorten the sales cycle. The content simply needs to be relevant to decision-makers.
You can, but most companies fail. Why? It’s not about camera equipment – it’s about strategy, scripting, and editing. Professionals understand the algorithm, hooks, and storytelling. If you do it yourself, budget 10-20 hours/month for content creation.
