Case: Autoklinikka

How we transformed parking tips, frozen windshields, and tire discussions into truly scroll-worthy content.

Challenge

Autoklinikka is well-known and trusted. If you’ve ever scraped a bumper or had a stone hit your windshield, you’re surely familiar with them. TV and radio ads? Top-notch. But on TikTok? The brand wasn’t visible with the same energy.

Originally planned around Parking Day – an annual campaign to promote safer parking – the project evolved into something bigger. It wasn’t just about reaching younger drivers. It was about helping Autoklinikka find its voice on TikTok. A voice that felt smart, helpful, and a little unexpected.

Solution

We created short-form content that answered questions drivers didn’t even know they had – and made them care.

  • “Can you pour hot water on a frozen windshield?”
  • “Friction or studded tires – does it really matter?”
  • “Why is that one parking spot always cursed?”

This wasn’t informational content. It was helpful and human. Informative, but never boring. We didn’t just show up – we built a rhythm. One that taught, entertained, and built genuine relevance.

  • Topics rooted in real, everyday moments on the road
  • Tone: practical, warm, never preachy
  • Format: fast, social-first videos on TikTok, IG, FB, and YouTube

Results

Built for scrolling – and it worked.

2.9 million total views (organic + paid)

Over 260,000 average views per video

Over 4,000 total hours of watch time

Over 400,000 unique TikTok viewers – 30% entirely new audiences

Over 1M organic views on Facebook, IG, and YouTube – without paid support

"Your process is so clear, and I love how organized you are. We don't have to think for a moment about what happens next; everything from video scripts to publishing is clearly scheduled. And the content... you beautifully highlight the themes important to us, without forgetting humor. It works!"

EBELING DENTAL

AUTOKLINIKKA

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