Case: Fiksuviini

How a wine brand grew from zero into a monthly phenomenon with over a million organic views – and sold out an event 2.5 months in advance.

Challenge

Fiksuviini.fi is a Finnish brand focused on wine content, whose quality and passion are evident in its products and expertise. But on social media? The potential was there, but the content did not reach new audiences, and organic growth was not significant.

The challenge was not in knowledge but in visibility. How do you make wine information feel relevant to different age groups, grow the audience, and ultimately also sales – without the content feeling like mere advertising?

Fiksuviini needed a strategy that combines expertise, entertainment, and shareability.

Solution

Fiksuviini built a multi-channel short-form content strategy that brought wine information, tips, and entertainment together in an easily approachable way.

Instead of talking about wines like a textbook, Fiksuviini made the content:

  • Shareable and engaging – algorithms started spreading it
  • Timely – seasonal products like the Spritz season were combined into a clear format
  • Personal – the brand’s face brought authenticity
  • Value first, sales second – the relationship with the audience was built on trust

Content was published simultaneously on five channels (TikTok, Instagram, YouTube Shorts), ensuring reach among both younger and older wine enthusiasts.

Results

The results were not just good – they were exceptional.

Over 1.3 million organic impressions per month – without paid advertising

Over 12,000 new followers in April (+35.26% growth)

The wine event sold out 2.5 months before the event – thanks to TikTok and multi-channel visibility

A new red wine was stocked in over 80 stores within a week – thanks to an Alko request, which arose from TikTok visibility

This was the first step in building a continuously active social media presence that entertains, educates, and evolves.

"And thanks to TikTok, there were so many requests for that wine on alkotoive.fi that it was stocked in over 80 stores for sale within a week."

EBELING DENTAL

AUTOKLINIKKA

Fiksuviini

Puuilo