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AUTOKLINIKKA CASE STUDY

Created proactive content answering drivers’ questions before they asked. Our entertaining approach to technical automotive information generated 2.9 million views and resonated equally with men and women across all age groups, transforming how the brand connects in digital spaces.

Challenge

Autoklinikka is a familiar name to many, especially those who’ve ever hit a pole or gotten a stone chip on their windshield. Their quality and customer experience are top-notch—but on social media, they weren’t yet as visible as they were on TV or radio.

Our 2024 collaboration began with Parking Day, sharing tips for safer parking. But we quickly realized it wasn’t just about how to address young drivers—it was about how Autoklinikka appears on social media altogether.

Our goal: Make small (and big) automotive problems approachable, entertaining, and above all helpful—without sounding like a traffic safety lecture. We wanted to bring everyday utility while putting smiles on faces.

Solution

We built a short-form strategy that hit the exact moment when drivers actually wonder: “Can I defrost my windshield with hot water?” “Which are better, winter or studded tires?”…or when they should be wondering.

We didn’t create content just for responsive viewers—but for those who didn’t yet know this was important. We led people to consider situations they hadn’t even thought about before, while still providing value. Lightly. Usefully. And in their feed, not during ad breaks.

Our content combined expertise and entertainment in a way that felt neither preachy nor rule-based. The goal wasn’t just to share information, but to build relationships—especially with younger drivers.

Results:

The content didn’t just appear—it stuck in people’s minds.

2.9 million views (organic + paid)

260,000+ views per video on average

4,000+ hours of viewing time

400,000 unique viewers on TikTok alone, 30% completely new

Testimonial

“Your process is so clear, and I love how organized you are. We never have to wonder what happens next because you’ve already thought it through and briefed the team. And the content… absolutely incredible. I get stomach cramps from laughing whenever I go through your content.”

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AUTOKLINIKKA CASE STUDY

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Created proactive content answering drivers’ questions before they asked. Our entertaining approach to technical automotive information generated 2.9 million views and resonated equally with

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