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EBELING DENTAL CLINIC CASE STUDY

Transformed Ebeling’s image through a creative pH-testing series examining everyday products’ effects on dental health. Generated 20 million organic views, grew their TikTok to industry-leading status, and increased appointment bookings from social media by 400%.

Challenge

Ebeling’s skilled staff and modern technology ensure patient well-being and comfort, but to stand out from major competitors, something more was needed: trust. Dental visits are rarely pleasant experiences, and many only seek dental care when absolutely necessary.

Our challenge was to create a concept that supports Ebeling Dental Clinic’s professional brand image while building trust with new visitors who hadn’t yet visited Ebeling.

Solution

“We can do what others do, or we can do this our way.”

It’s often thought that serious topics can’t be entertaining. Instead of showcasing dental work or modern tools, we created a pH-value concept where thought leadership is established by testing everyday products’ pH levels and their effects on teeth.

This allowed us to transform the “boring” dentist image into something trendy and interesting for the masses.

Results:

The content didn’t just educate—it entertained and converted.

20 million views purely organic with zero paid promotion

25,000 new followers gained from absolute zero

400% increase in social media appointment bookings (3% to 15%)

Mainstream media coverage on national television and major publications

We successfully grew Ebeling Dental Clinic’s TikTok to become the most popular account in its field in just a few months. Without paid advertising, we gathered over 20 million views and 25,000 new followers from absolutely zero. During our collaboration, appointments made through social media increased from three percent to fifteen percent. Ebeling’s TikTok content has also earned media coverage on MTV3 News, Iltasanomat, and many other local media outlets.

Testimonial

“We were positively surprised by how views translated into dental appointments and by the warm impression viewers have gotten of us. KLIK has been a key partner in our marketing, and I can warmly recommend them.”

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