{"id":861,"date":"2025-12-16T21:36:21","date_gmt":"2025-12-16T21:36:21","guid":{"rendered":"https:\/\/klikattavaa.fi\/puuilo-case\/"},"modified":"2025-12-22T09:52:30","modified_gmt":"2025-12-22T09:52:30","slug":"puuilo-case","status":"publish","type":"page","link":"https:\/\/klikattavaa.fi\/en\/puuilo-case\/","title":{"rendered":"Puuilo Case"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"861\" class=\"elementor elementor-861 elementor-749\" data-elementor-post-type=\"page\">\n\t\t\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-edb628c e-flex e-con-boxed e-con e-parent\" data-id=\"edb628c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-80e29ca e-flex e-con-boxed e-con e-child\" data-id=\"80e29ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0291b5 elementor-widget elementor-widget-heading\" data-id=\"c0291b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Case: Puuilo<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f83d497 elementor-widget elementor-widget-heading\" data-id=\"f83d497\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Puuilo became one of Finland's most-watched brands on social media \u2013 without spending a single cent on advertising.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-80ebc38 e-con-full e-flex e-con e-child\" data-id=\"80ebc38\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-16e7322 elementor-widget elementor-widget-image\" data-id=\"16e7322\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1440\" src=\"https:\/\/klikattavaa.fi\/wp-content\/uploads\/2025\/12\/case-puuilo-scaled.webp\" class=\"attachment-full size-full wp-image-986\" alt=\"\" srcset=\"https:\/\/klikattavaa.fi\/wp-content\/uploads\/2025\/12\/case-puuilo-scaled.webp 2560w, https:\/\/klikattavaa.fi\/wp-content\/uploads\/2025\/12\/case-puuilo-300x169.webp 300w, https:\/\/klikattavaa.fi\/wp-content\/uploads\/2025\/12\/case-puuilo-1024x576.webp 1024w, https:\/\/klikattavaa.fi\/wp-content\/uploads\/2025\/12\/case-puuilo-768x432.webp 768w, https:\/\/klikattavaa.fi\/wp-content\/uploads\/2025\/12\/case-puuilo-1536x864.webp 1536w, https:\/\/klikattavaa.fi\/wp-content\/uploads\/2025\/12\/case-puuilo-2048x1152.webp 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6b86dbb e-flex e-con-boxed e-con e-parent\" data-id=\"6b86dbb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-717facd e-con-full e-flex e-con e-child\" data-id=\"717facd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46f3bf7 elementor-widget elementor-widget-heading\" data-id=\"46f3bf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-ec3d464 e-con-full e-flex e-con e-child\" data-id=\"ec3d464\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b7e1d07 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b7e1d07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Puuilo is a familiar name, especially to typical Finnish fathers who have always known where to find a good deal on a wheelbarrow, tape, or&#8230; a flamethrower-style grill.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">But in a world where brands live or die by their visibility in the feed, even the strongest reputation needs a bit of translation work.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">The challenge was not to change what Puuilo is. It was about bringing the same straightforward, oddly charming personality into short-form content in a way that connects with the culture, without faking it for clicks. <\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">The task was to help Puuilo feel relevant to new audiences without losing those who already love it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-ac726ca e-flex e-con-boxed e-con e-parent\" data-id=\"ac726ca\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-d911025 e-con-full e-flex e-con e-child\" data-id=\"d911025\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ca6e3f elementor-widget elementor-widget-heading\" data-id=\"8ca6e3f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-c46cb52 e-con-full e-flex e-con e-child\" data-id=\"c46cb52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7876444 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7876444\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Puuilo built a short-form strategy that felt more like feed culture than corporate content.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Instead of talking to people, Puuilo entertained them \u2013 transforming a surprising product range into moments of curiosity, joy, and shareability.<\/p><ul class=\"[li_&amp;]:mb-0 [li_&amp;]:mt-1.5 [li_&amp;]:gap-1.5 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-2 pl-8 mb-3\"><li class=\"whitespace-normal break-words pl-2\">A native-first short-form series was created for TikTok, Instagram, YouTube, and Facebook<\/li><li class=\"whitespace-normal break-words pl-2\">Unexpected or unusual products were highlighted in ways that made people ask: &#8220;Is this a real product?&#8221;<\/li><li class=\"whitespace-normal break-words pl-2\">Humor, authenticity, and light self-irony were utilized \u2013 no buzzwords, no brand explanations<\/li><li class=\"whitespace-normal break-words pl-2\">The focus was on building familiarity, not just accumulating views \u2013 and creating content worth following<\/li><\/ul><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Fan-favorite format: Oh, and Puuilo created Mr. Puuilo.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">A fan favorite that made people stop scrolling, feel something \u2013 and share it with others.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-1ce25bd e-flex e-con-boxed e-con e-parent\" data-id=\"1ce25bd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b604485 elementor-widget elementor-widget-heading\" data-id=\"b604485\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Results<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86bc812 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"86bc812\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>This was not a viral phenomenon by chance. It was a system \u2013 and it worked. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-c274561 e-con-full e-flex e-con e-child\" data-id=\"c274561\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-8cb4254 e-grid e-con-full e-con e-child\" data-id=\"8cb4254\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-bc35ee0 e-con-full e-flex e-con e-child\" data-id=\"bc35ee0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c7cfb7 elementor-widget elementor-widget-heading\" data-id=\"2c7cfb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Over 3.6 million organic views in two months<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-8d74eb8 e-con-full e-flex e-con e-child\" data-id=\"8d74eb8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0791337 elementor-widget elementor-widget-heading\" data-id=\"0791337\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Over 15,000 hours of total watch time<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-e162cdb e-con-full e-flex e-con e-child\" data-id=\"e162cdb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02c265b elementor-widget elementor-widget-heading\" data-id=\"02c265b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">An average of 330,000 views per video<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-6fbb292 e-con-full e-flex e-con e-child\" data-id=\"6fbb292\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-258a095 elementor-widget elementor-widget-heading\" data-id=\"258a095\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">+7,900 new followers per month \u2013 no contests, no gimmicks, just great content<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-c649ea8 e-con-full e-flex e-con e-child\" data-id=\"c649ea8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b02296 elementor-widget elementor-widget-heading\" data-id=\"7b02296\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The share of male viewers decreased from 65% to 58%, indicating broader appeal<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ef5cbe elementor-widget elementor-widget-heading\" data-id=\"2ef5cbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">This was the first step in building a continuously active social media presence that entertains, educates, and evolves.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-f97144c e-flex e-con-boxed e-con e-parent\" data-id=\"f97144c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63e7def elementor-widget elementor-widget-heading\" data-id=\"63e7def\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\"It is incredibly enjoyable to collaborate with Klikki; their genuine interest in our success and their commitment to mutual development are evident. Together, we have successfully produced entertaining short videos that have brought laughter not only to us but seemingly to many others as well. I had to do a double-take a couple of times when I saw how quickly the videos spread on social media. 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data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-b55f10d e-con-full case-card e-flex e-con e-child\" data-id=\"b55f10d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1684615 elementor-widget elementor-widget-image\" data-id=\"1684615\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"1000\" src=\"https:\/\/klikattavaa.fi\/wp-content\/uploads\/2025\/12\/3-1-819x1024.webp\" class=\"attachment-large size-large wp-image-834\" alt=\"\" srcset=\"https:\/\/klikattavaa.fi\/wp-content\/uploads\/2025\/12\/3-1-819x1024.webp 819w, https:\/\/klikattavaa.fi\/wp-content\/uploads\/2025\/12\/3-1-240x300.webp 240w, https:\/\/klikattavaa.fi\/wp-content\/uploads\/2025\/12\/3-1-768x960.webp 768w, https:\/\/klikattavaa.fi\/wp-content\/uploads\/2025\/12\/3-1.webp 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cd9455 elementor-widget elementor-widget-heading\" data-id=\"0cd9455\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AUTOKLINIKKA<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<script>\n\t\t\t\t(function($) {\n                    \"use strict\";\n\n                    var target = $('.elementor-element-b55f10d');\n                    target.addClass('e-lazyloaded');\n\n                    \n                    var EaelParallaxElement = {\n\n\t\t\t\t\t\tinit: function() {\n\t\t\t\t\t\t\telementorFrontend.hooks.addAction('frontend\/element_ready\/global', EaelParallaxElement.initWidget);\n\t\t\t\t\t\t},\n                        responsiveParallax: 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data-eael-wrapper-link=\"eael-wrapper-link-bdb8255\" data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-element elementor-element-bdb8255 e-con-full case-card e-flex e-con e-child\" data-id=\"bdb8255\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41fa3bb elementor-widget elementor-widget-image\" data-id=\"41fa3bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1000\" src=\"https:\/\/klikattavaa.fi\/wp-content\/uploads\/2025\/12\/case-puuilo-819x1024.png\" class=\"attachment-large size-large wp-image-965\" alt=\"\" srcset=\"https:\/\/klikattavaa.fi\/wp-content\/uploads\/2025\/12\/case-puuilo-819x1024.png 819w, https:\/\/klikattavaa.fi\/wp-content\/uploads\/2025\/12\/case-puuilo-240x300.png 240w, https:\/\/klikattavaa.fi\/wp-content\/uploads\/2025\/12\/case-puuilo-768x960.png 768w, https:\/\/klikattavaa.fi\/wp-content\/uploads\/2025\/12\/case-puuilo.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a29852 elementor-widget elementor-widget-heading\" data-id=\"6a29852\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Puuilo <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Case: Puuilo How Puuilo became one of Finland&#8217;s most-watched brands on social media \u2013 without spending a single cent on advertising. Challenge Puuilo is a familiar name, especially to typical Finnish fathers who have always known where to find a good deal on a wheelbarrow, tape, or&#8230; a flamethrower-style grill. But in a world where [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-861","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/klikattavaa.fi\/en\/wp-json\/wp\/v2\/pages\/861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/klikattavaa.fi\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/klikattavaa.fi\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/klikattavaa.fi\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/klikattavaa.fi\/en\/wp-json\/wp\/v2\/comments?post=861"}],"version-history":[{"count":5,"href":"https:\/\/klikattavaa.fi\/en\/wp-json\/wp\/v2\/pages\/861\/revisions"}],"predecessor-version":[{"id":1169,"href":"https:\/\/klikattavaa.fi\/en\/wp-json\/wp\/v2\/pages\/861\/revisions\/1169"}],"wp:attachment":[{"href":"https:\/\/klikattavaa.fi\/en\/wp-json\/wp\/v2\/media?parent=861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}